I'm pretty sure they measure every 15minutes. 126 milly is the average number per interval. So, Let it go...
"According to Fox, viewership peaked during the second quarter of the game, with an average of 135.7 million viewers between 8 and 8:15 p.m. ET."
The Super Bowl hit 126 million average viewers — the most-watched on record.
variety.com
You were too gungho about getting these numbers off that you didn't even read my post properly.
With the way the game unfolded, I said "
I'd imagine the large majority mentally switched off from the game part way through the 3rd quarter."
These numbers aren't going to tell you engagement rate on actually watching and being invested in it, they're just numbers of folks who have their TVs on. That's one thing y'all
bu-bu-but TV ratings cats completely fail to contextulize. The fact that viewership peaked during the 2nd quarter (right before the halftime show) should tell you all you need to know. The actual number(s) are rather inconsequential because they can throw out anything and nobody is going to question it.
With that in mind, I highly doubt that the average viewership was only 9m less than when it peaked at/near the halftime show. That means there was only a 6% increase at its highest peak over the course of 4 hours and that it didn't drop notably any lower than that at any point, which is hard to believe given how that game unfolded.
But I digress.
Let me just paint you something real quick -
I spoke to three people during the game.
One of the homies at a watch party facetime'd me during the 3rd quarter and we chopped it up briefly about Kdot, and I could see in the background that there might have been 2-3 people who were sitting down watching the game, and the rest (I'd imagine 20-30 people) were preoccupied doing something else. I spoke to my pops, and he was playing spades and they had the game on in the background. I spoke to someone else who said he couldn't even be bothered watching the rest of the game, talking about some cotdamn conspiracy theories on why KC were selling.
Which brings me to the question - what do these ratings really tell us other than folks having their TVs on?