They said it was the ratings but they can't count on ratings anymore in this era. The ratings era is over. Only thing putting up big numbers is football and the singing competitions. Besides most people don't watch the show live. Even if I was home and able to watch on a Sunday night, I would rather catch it on Hulu the next day. That's why I have a subscription, to watch the shows that I know I either don't want to watch live or won't be able to. That or people might dvr and just binge watch a few episodes or just wait for the end of the season. I know I've left a few episodes in the queue on certain shows cuz I'm not interested in viewing that week or might miss it and forget. I had like three episodes of Simpsons and family guy piled up recently. Not like those are can't miss tv. They talk about ad revenue from viewers but honestly, who even pays attention to the commercials. You either going to the bathroom or going to the kitchen to get a snack or browsing on the phone. The industry isn't the same anymore and there's gonna be a different experience in the next decade. Times they are a changing.
