Idk but with hindsight being 20/20 and all, they really should have held off on WCW as a brand until 2002 when the Hogan/Hall/Nash/Steiner/Sting/Flair/Bischoff contracts were up, done the big money dream matches, then do the brand split as planned but with WWF and WCW instead of Raw and Smackdown.
Had they waited until 2002, they would have given the young WCW guys they brought over time to get some real experience and be established a bit in the WWF without the Invasion shyt on their backs. They could have rehabed WCW's image with the video library to get hype and nostalgia running. They then would have had all the big name WCW guys, along with a returning HHH, Chris Benoit, and Eddie Guerrero, along with the 2002 OVW class with Brock/Batista/Orton/Cena/Shelton, also Rey Mysterio. Since the top WCW stars were mostly olds with limited effort and time to give, after you run the dream matches, you mix up the rosters so each show has a lot of young talent that can take over soon (as not only were all the top WCW guys on borrowed time, but so were Austin and Rock) and carry the brands.
WCW could easily still be a viable and living brand in 2019 with even a slight bit of planning and foresight instead of the outright, open, and petty destruction of it as a victory lap in 2001. There's no reason Smackdown in 2002 couldn't have been WCW.
Had they waited until 2002, they would have given the young WCW guys they brought over time to get some real experience and be established a bit in the WWF without the Invasion shyt on their backs. They could have rehabed WCW's image with the video library to get hype and nostalgia running. They then would have had all the big name WCW guys, along with a returning HHH, Chris Benoit, and Eddie Guerrero, along with the 2002 OVW class with Brock/Batista/Orton/Cena/Shelton, also Rey Mysterio. Since the top WCW stars were mostly olds with limited effort and time to give, after you run the dream matches, you mix up the rosters so each show has a lot of young talent that can take over soon (as not only were all the top WCW guys on borrowed time, but so were Austin and Rock) and carry the brands.
WCW could easily still be a viable and living brand in 2019 with even a slight bit of planning and foresight instead of the outright, open, and petty destruction of it as a victory lap in 2001. There's no reason Smackdown in 2002 couldn't have been WCW.