you're right, it's not that nobody cares. but Democrats haven't been able to articulate what it means to fight climate change, and what they're asking americans to do; so the issue is too abstract
meanwhile, gas prices are the exact opposite. frankly, maybe the most relevant-to-everyone economic indicator that exists
This is where I agree with you. Democrats need to get better at communicating these things. Instead of just talking about "fighting climate change," we can frame it in ways that resonate with everyday people. We can talk about "green" jobs created by clean energy projects in different fields like solar, wind, in EV manufacturing, and so on. We can highlight how renewable energy and efficiency upgrades lower costs, and saves us money on our utility bills. We can talk about how energy independence can mean more stable gas prices with less of a reliance on easily manipulated foreign oil markets. And most importantly, we can make a real effort to counter right-wing disinformation about climate change and its outcomes. There are a lot of things that we can do, but retreating shouldn't be one of them.
I have to disagree with both of you. I keep seeing this thing about "Democratic messaging" which ignores the reality: the messaging isn't what they say, it is who says it and when.
People are hurting financially and just chose a President who will make it worse just because they feel changing leadership will change "something."
What effectively communicated messages did they hear?
"They are eating the pets!"
"Concepts of a plan..."
"Obama.."when he meant to bring up Joe Biden.
It wasn't a specific message, it was non-stop flooding of grievance politics NOT from politicians but the influencers who seem to have a better reach on the population that traditional media did. Democrats, as a party and individuals, have brought up climate change issues regularly but people who don't know where there next meal is coming from don't give a fukk about tomorrow if they can trade it for today. Especially when you speak about the non-college vote and the fact that most people aren't plugged into politics regularly, this myth of messaging is not the way. MORE messaging is the key, because a lot of crayon-eating mothafukkas voted Trump because he is funny or reminds them of their father or some intangible shyt. Climate action speaks to people who care about it. You can't talk to people about the dangers of Climate Change when it isn't the thing that threatens their livelihood daily.
TLDR: communicating these things in a particular way is not nearly as important as flooding as many outlets as they can because Republicans own way more media infrastructure. If you say the sky is green every day for 4 years, people will buy it. It's not the message, it's the frequency and personalities who say it. This election should have everyone aware of that by now.