Trump imposes 25% tariffs on all products Americans buy from Canada, Mexico and EU. 10% on China || Can & Mex respond: 25% | China responds: 15%

bnew

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supplychaindive.com



Jack Daniel’s maker says Canada pulling stock worse than tariffs​


Chris Casey

4–5 minutes



An article from

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Brown-Forman’s CEO worries the response to U.S. duties by retailers could spread to Europe.

Published March 13, 2025



Jack Daniel's whiskey bottles displayed on shelf


Jack Daniels Tennessee Whiskey is offered for sale at a liquor store on Feb. 3, 2015, in Chicago, Ill. Scott Olson via Getty Images



The CEO of Jack Daniel's maker Brown-Forman says the decision by Canadian retailers to remove U.S. alcohol from shelves to protest President Donald Trump's trade policies is more damaging to the company’s finances than the actual tariffs.

In the spirit maker’s quarterly earnings call on March 5, CEO Lawson Whiting said blocking consumers from buying American-made products in Canada or other countries is a crushing blow for U.S. companies.

“That’s worse than a tariff because it’s literally taking your sales away completely, removing our products on the shelves,” Whiting told investors. “That’s a very disproportionate response to a 25% tariff.”

Whiting said while Canada only accounts for 1% of Brown-Forman’s sales, the company is more concerned about the potential impact of broader tariffs in the European Union. The CEO said the Kentucky-based alcohol maker is planning for the possibility of similar retaliatory measures by EU countries.

Morgan Stanley analyst Eric Serotta said in a note to investors that tariffs would pose unique challenges for Brown-Forman, with the effects likely to linger. He added that 55% of the liquor manufacturer’s sales come from outside the U.S., and bourbon laws require domestic production so it cannot be produced internationally.

Robert Moskow, an analyst with TD Cowen, expressed concern that other U.S. products could be at risk.

“Given the early response we've seen in Canada, we wouldn't be surprised if aggressive U.S. trade policy leads to consumer boycotts on other American brands beyond whiskey (Budweiser, Hershey, Heinz),” he told investors.

On March 4, the Liquor Control Board of Ontario — one of the biggest importers of American alcohol to Canada, representing 3,600 products — said in a statement it “ceased the purchase of all U.S. products.” The group is advising Canadians to purchase products manufactured in Canada.

The tariff situation is quickly evolving.

The White House again postponed the enactment of 25% tariffs imposed on some goods from Canada and Mexico until April 2 amid concerns about the potential economic fallout. But approximately 62% of products imported from Canada would continue to face tariffs because they do not comply with United States-Mexico-Canada free trade agreement, the AP reported.

Yesterday, Canada announced plans to impose 25% reciprocal tariffs against the U.S., effective Thursday. The duties would cover an additional $29.8 billion of imports from the U.S. The move counters the U.S. tariffs of 25% on steel and aluminum that took effect March 12

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bnew

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https://bsky.app/profile/‪flowerchild16.bsky.social‬ ‪@flowerchild16.bsky.social‬/post/3lkwfynx67k2v
1/35
🇺 mcuban.bsky.social
Great question! Too early to tell. But in 2 yrs we will be hearing more

[QUOTED POST]
🇺 ‪flowerchild16.bsky.social‬ ‪@flowerchild16.bsky.social‬
This keeps up, wonder how many countries will pull out of the 2028 Olympics in LA.

2/35
🇺 eljefestew.bsky.social
I thought the same about the World Cup

3/35
🇺 hmitchel.bsky.social
Probably not (m)any. It was a full field for the WC in Qatar.

4/35
🇺 made-in-mb.bsky.social
They all showed up to Russia, too. It took Russia's fully waging war on Ukraine even to ban them from participating in 2022 (and 2026).

Come to think of it... I won't be surprised to see the US, or at least Trump, lobby for Russia to be included again.

5/35
🇺 leftcoastgin.bsky.social
Canadian and European Vacationers are cancelling trips to the United States.

6/35
🇺 nursetc.bsky.social
Yes We Are !

7/35
🇺 nanabeast69.bsky.social
We don’t blame you a bit.

8/35
🇺 usa-patriot-76.bsky.social
Plenty of time to move games to Canada or Mexico--America is not safe for tourists right now.

9/35
🇺 vaxxedcynic.bsky.social
The IOC get a backbone. Doubt it

10/35
🇺 bebetter2026.bsky.social
All about the money to it and FIFA

11/35
🇺 scwr.bsky.social

bafkreiflzuvymranz5adlpbwl2faw3hc3oa5qpxsafed27ebyjnspfaeyy@jpeg


12/35
🇺 albelarmi.bsky.social
It is not safe to travel to the USA now. I hope that by 2028 Trump will have been impeached and will be in jail, along with Musk, Vance, Hegseth, Bondi, Leawitt, Patel, and other cronies.

13/35
🇺 semaleena.bsky.social
They need to move both the World Cup & the olympics

14/35
🇺 frankoamerican.bsky.social
World boycott of USA needed

15/35
🇺 gordonthepict.bsky.social
Never mind the Olympics. What about the World Cup - does Trump realise that almost all footballers are not Americans and many are non-white?

16/35
🇺 jenniferhhj.bsky.social
And with tattoos. Watch anyone in the Premier League. Most of those guys play for their country. Hell, check out the tats in the MLS.

17/35
🇺 wisdomvoices.bsky.social
Let's start with the World Cup in 2026...taking bets on how that cooperation with Canada and Mexico is going to go?

18/35
🇺 jazchaz.bsky.social


19/35
🇺 cherilynne.bsky.social
God help us if we haven’t neutralized this ass hole by then. I can’t thank the idiots of this country enough for bringing this plague down on us… I say with extreme sarcasm.

20/35
🇺 pinktweets.bsky.social
FIFA should find another country for 2026.

21/35
🇺 buyingrunescim.bsky.social
FIFA has never shown themselves to care about human rights violations in picking places for world cups, that won’t change now

22/35
🇺 ak1957.bsky.social
FIFA is a criminal organization, they will like here

23/35
🇺 boomersinthehouse.bsky.social
I’m hoping they all will.

Also @FIFA: your competitors are not safe here.

24/35
🇺 audenkaehler.bsky.social
FIFA makes Trump&Musk look like saints. They awarded recent WCs to Russia, Qatar and Saudi Arabia. I’m sure El Salvador and North Korea are top of the list for future hosts.

25/35
🇺 boomersinthehouse.bsky.social
Yes but the tourneys this time are Canada, Mexico and the U.S.

26/35
🇺 audenkaehler.bsky.social
Exactly…they have no issue with what’s going on in the US. They probably see it as progress.

27/35
🇺 boomersinthehouse.bsky.social
You mean Russia, et al?

28/35
🇺 cathiew.bsky.social
No-one will want to travel to the US to be a spectator at the Olympics or World Cup.

29/35
🇺 drkeim.bsky.social
I’ve been saying this for months! Some of my athletes from other countries who race right now in the US are already too scared to travel here to compete. These are Olympic sports!

30/35
🇺 bob-t.bsky.social
Canadians and Europeans won't be coming here this summer. Lots of lost money there.

31/35
🇺 gaialuv.bsky.social
Ppl from all over the 🌎 won’t travel to USA. In 🇨🇦 our nightly news is reporting that Trump regime is arresting, chaining & hauling ppl to prisons. So far I’ve seen Canadians, Germans, British who have been grabbed. Gov’ts around the 🌎 are now warning that travel in USA is not safe. shythole country.

32/35
🇺 pyrmom22.bsky.social
I heard the U.S. described as a thrid-world country in a Gucci belt and I could not concur more.

33/35
🇺 gaialuv.bsky.social
Ya that kind of nails it.

34/35
🇺 subiesnaks.bsky.social
Was just chatting about this with a friend. Nations have already begun alerting the public with travel warnings to those that might be US bound

35/35
🇺 useless-trilobite.bsky.social
UK, Denmark, Germany and ______ (I forgot the last one) have put travel advisories already

To post tweets in this format, more info here: https://www.thecoli.com/threads/tips-and-tricks-for-posting-the-coli-megathread.984734/post-52211196
 

bnew

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EU to Trump on tariffs: We’ll retaliate when we’re ready, not when you tweet​


Brussels suspended its countermeasures against the U.S. president’s steel and aluminum tariffs before they even took effect. Now the two sides have 90 days to do a deal.



Free article usually reserved for subscribers

EU Hopes Trade Negotiations With US Can Deescalate Tit-For-Tat Tariffs


European Commission President Ursula von der Leyen suspended EU tariffs on €20.9 billion in U.S. exports before they even took effect. | Sean Gallup/Getty Images

April 11, 2025 4:44 am CET

By Camille Gijs

BRUSSELS — The European Union doesn’t really do knee-jerk reactions. And when it comes to trade wars, it prepares its case, builds a consensus among its members — and saves its most painful retaliation until last.

Donald Trump’s unprecedented tariff onslaught is no exception.

Just after the bloc locked in its response on Wednesday to Trump’s month-old steel and aluminum tariffs, the U.S. president announced a 90-day truce on the “reciprocal” tariffs he imposed on “Liberation Day” a week earlier.

Trump had hit the 27-nation bloc with a 20 percent duty on all goods. Under pressure as financial markets melted down, he halved the levy to 10 percent — the baseline he has set in his bid to bring investment and industrial jobs lost to globalization back home.

So it happened that, on Thursday, European Commission President Ursula von der Leyen suspended EU tariffs on €20.9 billion in U.S. exports before they even took effect. It was the retaliation that never happened. At least not yet.

“We want to give negotiations a chance,” von der Leyen said in a social media post.

That was followed by a kicker: “If negotiations are not satisfactory, our countermeasures will kick in. Preparatory work on further countermeasures continues. As I have said before, all options remain on the table.”

By design as much as by strategy, the bloc’s reaction to Trump is moving slowly, anchored in legal justification and carefully weighted through internal consensus — with businesses, but most importantly, with the bloc’s member countries.

That’s because while trade policy may be the Commission’s turf, Brussels still needs political cover.

Under the EU’s arcane rules, trade escalations usually require the support of a “qualified majority” of national capitals — at least 15 of the EU’s 27 member countries. And even in cases where the Commission can legally steamroll national governments, it tends to build coalitions, knowing that the power it wields has been delegated to it by EU governments.

Put another way, if you have to speak to 27 friends before going public, it tends to forestall any emotional outbursts. (Von der Leyen’s announcement followed a meeting of EU envoys in a “secure room” to discuss Trump’s tariff retreat. Unlike the U.S. president, she doesn’t get to rule by executive order or by social media fiat.)

“The imperative of devising negotiation strategies that are anchored in the support of member states forces the Commission to play the long game,” said David Kleimann, a senior trade expert at the ODI think tank.

“The stark preference for well-prepared negotiations is currently working out in the EU’s favor as stock and bond markets have caused more damage to Trump’s tariff plans than any immediate retaliatory response could possibly afford,” he added.

For all the relief over Trump’s 90-day truce, his 25 percent tariffs on steel and aluminum, as well as on cars, remain in force.

The EU insists it can escalate if it has to — and has even designed a scary trade “bazooka,” known as the Anti-Coercion Instrument, to hit back at the kind of economic bullying Trump is practicing. But deploying it would still take at least six months, and two more qualified majorities.

As Ireland’s foreign and trade minister Simon Harris put it at a meeting of EU trade ministers in Luxembourg that paved the way for Wednesday’s countermeasures vote, activating the ACI would represent an extraordinary escalation. “It is in many ways the nuclear option,” he told reporters.

Sigh of relief​


So when Trump on Wednesday called for a three-month break in the tit-for-tat trade escalation, his hand forced by the imminent risk of a global financial crisis, Brussels sighed with relief. 'Wait and see' does pay off, the bloc reflected. At least for now.

"Stock markets are doing the work for us,” one EU diplomat said earlier this week, as U.S. equity indexes flirted with bear-market territory and a run on Treasury bonds raised fears that the stability of the global financial system was in jeopardy.

The bloc rejoiced at Trump's tariff suspension and responded within 24 hours with its own 90-day pause on its countermeasures against the steel and aluminum tariffs Trump imposed on March 12, opening a transatlantic front in his global trade war.

The pause, in the EU's thinking, gives some needed breathing space to everyone, including Trump and the markets, to calm down and come to their senses.

As a second EU diplomat put it: “Let's talk, and seriously this time, otherwise we still retaliate.”

Bourbon out, soybeans in​


The purpose of the EU’s strategy is to hurt Trump’s Republican cohorts and their MAGA voter base as much as possible — without injuring European interests.

With those aims, patience is a virtue and restraint is power, officials in Brussels stress.

When it crafted its list of tariffs to respond to the U.S. steel and aluminum duties, the Commission designed the response to come in three separate waves of duties from April 15 to Dec. 1, depending on the product.

A 25 percent tariff on soybeans, the most valuable item on the bloc’s hit list, was to arrive last, giving European farmers, who use the product for animal feed, time to adapt and source their supply in Brazil or Argentina, for instance.

Over 80 percent of American soybean exports to the EU come from Louisiana, the home state of Republican House Speaker Mike Johnson — something senior EU officials have been eager to emphasize.

As for minimizing the pain: Lobbying by the French, Italian and Irish governments secured the removal of Kentucky bourbon from a retaliatory list dating back to Trump’s first term. The Commission would rather everyone be on board than expose national leaders to Trump’s threat to hit European booze exports with 200 percent tariffs.

Raison d’être


While Trump wants to take a wrecking ball to the multilateral trading system that Washington nurtured after World War II, the European Union isn’t ready to give it up so easily. After all, the single market is arguably the bloc’s greatest achievement, and rules-based trade is part of its DNA.

That means playing by the established rules, with the World Trade Organization acting as an umpire, even if Washington has paralyzed its operation by blocking judicial appointments to the WTO’s highest appeals court.

“Any offer we make to the U.S. needs to be consistent with WTO rules. At this moment in time, we cannot afford to appear that we also have decided to ignore the rules,” said Ignacio García Bercero, who was the U.S. point person at the Commission’s trade department during Trump’s first term.

So far, EU capitals welcome the Commission’s approach. Even if bourbon, thanks to French exceptionnalisme, got special treatment, capitals still feel that the pain has been shared equally. This week’s trade countermeasures were backed by 26 member countries with only Hungary, a perennial outsider, dissenting.

“Member states are almost relieved they don't have to deal with this themselves,” a third EU diplomat said.

“But the speed at which we should react is slightly more controversial.”

Koen Verhelst and Jakob Weizman contributed reporting.
 
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