It can done, look at how over Reigns has been despite him only showing up every damn red moon.If he can keep doing promo work like that, then he can be face of the company on the men's side easily. With the live crowds, he's as over if not more over than anyone else in that company already, and he's barely been there up until the last month since finishing up with New Japan.
Problem will be can he be the face of the company off of TV in the US since he lives in England?
Yeah Cody got over with what he's done on TV, but one reason why Cody has gotten so over with the fans is because he's carrying that company off of TV like John Cena did at his peak, he's all over everything WWE does and WWE has been pushing him like the next John Cena.
How's Ospreay going to be able to get to that level - relative to AEW's size that is - when he's back home in England? And is TK going to establish him as their Cody Rhodes or John Cena and be able to consistently push him as that type of guy?
Granted both are different cases