Kamala khan is not popular at all.
They want her to be popular.
If kamala khan was popular. The new xmen books would be sought after. As must read. Similar to storm's arc and comeuppance. Building to the eventual Lee, liefeld portacico xmen boom.
We would be close to another print based mutant boom. Plus that same fervor wpuld be felt. To make disney get an xmen film made ASAP. Plus woth high quality components.
Kamala khan is disney pr. They hope will catch one. Yet disney does not understand male properties to be successful. After following the same reasons.
marvel does not own themselves.
Plus being disney and not doing a discovery to fix it immediately. Even if they made this bryne like misstep.
Art Barr