Sound is the same, you have rappers sounding like one another. I come from the No Limit, CMR, Suave House, Rap-A-Lot, Bad Boy etc era
Mase did not sound like Mystikal, Fiend did not sound like Jay-Z etc. Wayne at 13-16 yrs old didn't sound like Juicy J. Everybody had what was called their own style. You would be shamed for copying another person's style or sounding like them. Checks and balances were in place.
Nowadays every rapper dayum near sounds alike, talking about the same thing. Nothing is new. Every rapper sounds like they're "too good to be rapping", like even the broke and upcoming rappers, it's an entitlement mindset. This was not the case back then. Now some cats from the East Coast, they had this aura with them, which was cool, it was different from everybody else, and it was expected or tolerated because we respected their lane, now everybody has this, I'm too fly, this cockiness of a vibe to their approach to music.
Pimp C had his songs where he just went in, he came at it from a pain stance, bragging, fun, serious, cocky too, but it was a mixture of approaches he presented on records and as a listener you felt it. As I listen to these new dudes, I feel like dayum, do these dudes have bad days? Is everything always Up for these dudes. Like, where's the pain, joy, appreciation, the humbleness, those emotions.
I even remember new "slang" words used to be added to the game. Cash Money would add a new slang term, word (that was commonly used in NOLA or in the area) and it would be used maybe once or twice by an East/West Coast rapper, and they would give reference to where they got the slang from
"I'm bout it bout it" like them boys at No Limit or Master P, etc. Those rappers who weren't from the region or who didn't start the slang would pay homage and vice versa, southern rappers would pay homage to a word, metaphor etc. Nowadays, rappers use slangs from all over, they all use the same words, word play, cadence, beat pattern. etc. All these dudes laidback and tough and appear like they have bodies.
A Mannie Fresh production was not the same as a Crucial Conflict or production at Suave House. A KLC production was different from the Dungeon Family, Outkast etc. I think nobody has their own sound. It was a time where rappers worked well with certain producers. I still want to hear an all-produced album with Wayne and Mannie. Carter 1 to me, is still his best project to me and Mannie did 90-95% of that album. That album changed Wayne career, some may say the Carter 2, but I was there when Carter 1 dropped and how his career changed and how folks started viewing him as a rapper.
Nowadays, every beat sounds the same, use the same pattern, breaks, hi-hats, same loops, no bridges, (no female singers on hooks,) etc. No Indepth sounds that speaks volume to your soul. No dear mama songs.
Every song is about the same thing.
I remember reading something where Master P would tell his artist that they had to do a mama song, where you from song, miss your homie song etc. he asked them to do about 4-5 songs and the other songs you can do whatever, be creativity.
Story telling songs.