Too Many Songs, Not Enough Hits: Music Is Struggling to Create New Stars

Robbie3000

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Our brains were not ready for this technology. You know how many times I go from HBO, to Netflix, tk prime and feel overwhelmed by the number of choices Available?

Only to watch something familiar because I don’t want to take a chance on some garbage.

Same thing is happening in music. 85% of all streamed music is old music.

Gate keepers were a necessary evil. The average person doesn’t have time to be sifting through all this trash content to find some gems.
 

NO-BadAzz

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Sound is the same, you have rappers sounding like one another. I come from the No Limit, CMR, Suave House, Rap-A-Lot, Bad Boy etc era

Mase did not sound like Mystikal, Fiend did not sound like Jay-Z etc. Wayne at 13-16 yrs old didn't sound like Juicy J. Everybody had what was called their own style. You would be shamed for copying another person's style or sounding like them. Checks and balances were in place.

Nowadays every rapper dayum near sounds alike, talking about the same thing. Nothing is new. Every rapper sounds like they're "too good to be rapping", like even the broke and upcoming rappers, it's an entitlement mindset. This was not the case back then. Now some cats from the East Coast, they had this aura with them, which was cool, it was different from everybody else, and it was expected or tolerated because we respected their lane, now everybody has this, I'm too fly, this cockiness of a vibe to their approach to music.

Pimp C had his songs where he just went in, he came at it from a pain stance, bragging, fun, serious, cocky too, but it was a mixture of approaches he presented on records and as a listener you felt it. As I listen to these new dudes, I feel like dayum, do these dudes have bad days? Is everything always Up for these dudes. Like, where's the pain, joy, appreciation, the humbleness, those emotions.

I even remember new "slang" words used to be added to the game. Cash Money would add a new slang term, word (that was commonly used in NOLA or in the area) and it would be used maybe once or twice by an East/West Coast rapper, and they would give reference to where they got the slang from
"I'm bout it bout it" like them boys at No Limit or Master P, etc. Those rappers who weren't from the region or who didn't start the slang would pay homage and vice versa, southern rappers would pay homage to a word, metaphor etc. Nowadays, rappers use slangs from all over, they all use the same words, word play, cadence, beat pattern. etc. All these dudes laidback and tough and appear like they have bodies.

A Mannie Fresh production was not the same as a Crucial Conflict or production at Suave House. A KLC production was different from the Dungeon Family, Outkast etc. I think nobody has their own sound. It was a time where rappers worked well with certain producers. I still want to hear an all-produced album with Wayne and Mannie. Carter 1 to me, is still his best project to me and Mannie did 90-95% of that album. That album changed Wayne career, some may say the Carter 2, but I was there when Carter 1 dropped and how his career changed and how folks started viewing him as a rapper.

Nowadays, every beat sounds the same, use the same pattern, breaks, hi-hats, same loops, no bridges, (no female singers on hooks,) etc. No Indepth sounds that speaks volume to your soul. No dear mama songs.

Every song is about the same thing.

I remember reading something where Master P would tell his artist that they had to do a mama song, where you from song, miss your homie song etc. he asked them to do about 4-5 songs and the other songs you can do whatever, be creativity.
Story telling songs.
 

Left.A1

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That's not what they are saying

them same old execs still control the music game, Lyor runs youtube for example

What they are saying is their are no more Michael Jackson, larger than life artist, that the world loves in unison

there are no stars

when is the last time an artist has been mobbed down the street, or people passing out when they see them, which was pretty normal for big stars for decades

Drake was the last rap star that ever came out, that is fixated with the public has a successful artist
Read what I wrote and ask yourself again why this is …
 

Marks

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I posted this interview in a very similar thread a week or two ago but I think some of what Bowie brings up is relevant here too:


One of the things he predicts is that the internet would lessen the importance of the messenger. The music and the audience will be more important. You kinda see that now where the middle man (the artist) kinda getting the short end of the stick. So you get the audience consuming to an insane degree and you have the labels and DSPs eating off all the content.
 

dora_da_destroyer

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@dora_da_destroyer you really can’t have this convo in the booth because everyone wants to use this to defend the music they grew up listening too by talking bad about current music
Lol, you can’t have it anywhere on thecoli cuz people never read the link and comment out of context lol
 

NO-BadAzz

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These dudes are writing paragraphs about how diverse rap music was in the 90s :dahell:

Who creates stars? the fans or the actual rapper/song writer?

Who makes a record a hit record? The fan or the person who's making the record?

Do you listen to the buyer or the seller if a product isn't moving or doing what it's supposed to do?
 
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L. Deezy

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In summary:

Music isn’t allowed to be force fed to the same size audience as previous generations because the internet has democratized engagement to the creation and access of it … out of touch old nikkas still lost on how to respond :mjlol:


Surprise surprise


When I said this same shyt months ago nikkas were acting flabbergasted now that a major publication is stating what’s been obvious on the ground for some time now i think it will finally sink in
Pull up what you said months ago for comparison
 

dora_da_destroyer

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Oh ok.

They have a hand in the creation, small %
Labels did create stars. What artist has become a major star - as in they are a chart topper, crowd seller for multiple years across multiple albums - without a major label push? That’s one of the points of the article, not being able to build sustained stardom., hits pop off for multiple reasons but that doesn’t make people into bankable stars anymore. They gave a clear example of muni long. Had a huge hit song at the top of the year and you’d be hard pressed to find a discussion about her 6 months later
 
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