Too Many Songs, Not Enough Hits: Music Is Struggling to Create New Stars
- Thread starter dora_da_destroyer
- Start date
Saysumthinfunnymike
VOTE!!!
how can u be "out of touch" tho if the audience for something is small? A band or rapper has a couple thousand "listeners" but i've never heard of them.. i'm out of touch?
other young people have never heard of them.. are they out of touch? Something has to be popular first for you to be out of touch.. because the very idea of being out of touch would mean the artist has a strong following to begin with
I guess in my mind being a star isn’t a guaranteed part of being a musician, only making music is. People have found Dreezy’s music (literally never heard of her), she has a fanbase I’m sure, it’s possible no one would have heard her at all if it was the old way. Dreezy popping to the level could be considered the cream rising to the top. How many thousands of rappers don’t even have her buzz?
Let me go search Dreezy on YouTube.
Edit: this was the first result.Maybe I’m too old. I rather listen to Sasha go hard.
Being a star isn’t guaranteed but we are seeing major label artist that have multiple hits a fanbase and a lot marketing dollars behind them literally getting lost in the shuffle
Ari lennox sold 12k 1st week
Elle mai sold 20k 1st week
EST gee sold 30k first week
This is not because they didn’t release good enough music or they don’t have a fanbase. The music isn’t reaching enough people
dora_da_destroyer
Master Baker
That’s the point I was making, it was a satirical post. nikkas need to stop saying folks are out of touch when the mainstream is small as fukk and everything else is niche. Of course you’ll be out of touch, nothing has reach
TheWiseWon
Pro
As society continues to be engulfed by algorithms, the changing consumption patterns and the overall direction of music are a byproduct. Even locally, word-of-mouth traveled quickly when we had a focal point for new music (radio). This eventually evolved into the blog/mixtape era, but these communities were still centralized. My circle regularly checked 2DopeBoyz, NahRight, OnSMASH, etc., back then. iTunes splitting albums into individual tracks changed how people perceive music. Aside from traditional singles released to promote projects, the album became decentralized. I remember piecing together Limewire/Frostwire songs to form albums/projects. iTunes adopting this model provided legitimacy to a new way of consuming music.
The emphasis remained on having a hit single to drive album sales well into this era of DSPs. However, how can a hit even be defined if everyone looks (hears) in a different direction? People will have to reevaluate the impact of their work because old metrics no longer apply. Once augmented and virtual experiences become more affordable and accepted, it should become easier to link artist-supporter without the assistance of a third party.
The emphasis remained on having a hit single to drive album sales well into this era of DSPs. However, how can a hit even be defined if everyone looks (hears) in a different direction? People will have to reevaluate the impact of their work because old metrics no longer apply. Once augmented and virtual experiences become more affordable and accepted, it should become easier to link artist-supporter without the assistance of a third party.
Think about Motown making hits.
They had a room full of fukcing geniuses working though the night to get things PERFECT.
Even Puff, JD, and Dre gave that kind of effort with their tools they worked with.
These new niqqas brag about making a beat in 15 minutes. They strive to sound the exact same as 100 other records. The words are nonsense.
OF COURSE THERES NO HITS. It's like waiting on children with crayons to make great works of visual art.
Our music needs to contain more
music.
They had a room full of fukcing geniuses working though the night to get things PERFECT.
Even Puff, JD, and Dre gave that kind of effort with their tools they worked with.
These new niqqas brag about making a beat in 15 minutes. They strive to sound the exact same as 100 other records. The words are nonsense.
OF COURSE THERES NO HITS. It's like waiting on children with crayons to make great works of visual art.
Our music needs to contain more
music.
trillanova
The Truth
The industry isn't focused on making incredible music. That's the problem
dora_da_destroyer
Master Baker
Seems more like an artist issue, and consumers who don’t deman incredible music. “The industry” is no longer in control, you can record and distribute music to major platforms from your room and have it take off on social media, if songs like “munch” are what consumers make hot, the industry has no control over that since theyre no longer the ones to break the artist/song
You think it's not
FeverPitch2
Superstar
FeverPitch2
Superstar
/thread like a motherfukker
Failure of the major label system aside, the bottom line is that the new mfs on both sides of the booth are serious lacking in musical talent
This
In summary:
Music isn’t allowed to be force fed to the same size audience as previous generations because the internet has democratized engagement to the creation and access of it … out of touch old nikkas still lost on how to respond
Surprise surprise
When I said this same shyt months ago nikkas were acting flabbergasted now that a major publication is stating what’s been obvious on the ground for some time now i think it will finally sink in
That's not what they are saying
them same old execs still control the music game, Lyor runs youtube for example
What they are saying is their are no more Michael Jackson, larger than life artist, that the world loves in unison
there are no stars
when is the last time an artist has been mobbed down the street, or people passing out when they see them, which was pretty normal for big stars for decades
Drake was the last rap star that ever came out, that is fixated with the public has a successful artist