Too Many Songs, Not Enough Hits: Music Is Struggling to Create New Stars

[Mastamimd]

The technology outpaced them knowing what to do with it

The value of music diminished when it turned into something in a cloud instead of something you can take home and hold...plus you have as many as twenty or even more projects at times dropping in one week lol. I'm super behind on music and I try to stay as active as possible

 

[Iverson_64]

Latin America and South Korea done colonized our own music industry.

 

[Dynamite James]

“y’all just old!” “Every generation says this!” “Where do you all find these stories?”

 

[Tribal Outkast]

I’ve been saying that these artists treat music like a hustle now. Like when you go cut a couple yards for cash, or go sell some shyt right quick. People get in, get money, and fall off.

I laugh when people get mad at folks and celebrities for “looking for white acceptance “ with these awards shows. These artists need all the accolades that they can get! They want that shyt cause that’s really all they got honestly. shyts all fukked up now

 

[KFBF]

when a label hits go on an artist’s song or project that could pretty much predict the range of Success it will bring. Some people exceed expectations like Nelly or NBA YB. Some artist will be French Montana or Twista that will be able that will need a lot of help but can have multiple hits and successful features

Nowadays labels are spending money to push records and artist and there completely playing catch-up on what is working

I guess I don’t understand how this is a problem for the consumer. The cream will still rise to the crop won’t it?

It’s a problem for the record labels because they have less control over determining what will be a hit, it’s problem for the new artist as the odds for them being a global superstar are minuscule, but as a music fan I still find new artists/bands all the time that I enjoy and will go see perform or buy their records (admittedly this isn’t really the case with hip-hop as I support primarily legacy artists).

I’m not being willfully obtuse. I just don’t get what the issue is. Is this a unique problem for pop artists/r&b?

 

[dora_da_destroyer]

I guess I don’t understand how this is a problem for the consumer. The cream will still rise to the crop won’t it?

It’s a problem for the record labels because they have less control over determining what will be a hit, it’s problem for the new artist as the odds for them being a global superstar are minuscule, but as a music fan I still find new artists/bands all the time that I enjoy and will go see perform or buy their records (admittedly this isn’t really the case with hip-hop as I support primarily legacy artists).

I’m not being willfully obtuse. I just don’t get what the issue is. Is this a unique problem for pop artists/r&b?

lol, no, it doesn't. you literally get lost in a sea. look at female rap, there are female rappers who can rap, making good music (example: dreezy) who get no label push because they aren't buzzin and don't buzz because they aren't controversial enough or thotting enough (cardi, city girls, latto) to get on virally, while someone can get a follow from a big artist (ice spice) and literally have the world's attention for a year until they release a mediocre project and go back to the bushes (not rap, but jorja smith, had all eyes on her from some drake co-signs just to blow it on a mid debut and disappear back to the UK)

i'm not gonna pretend like everyone should be a star, but we're not getting better music this way. we get more of it, and sure, you can find your lane, but the overall quality is much lower since the barrier to entry is much lower

 

[KFBF]

lol, no, it doesn't. you literally get lost in a sea. look at female rap, there are female rappers who can rap, making good music (example: dreezy) who get no label push because they aren't buzzin and don't buzz because they aren't controversial enough or thotting enough (cardi, city girls, latto) to get on virally, while someone can get a follow from a big artist (ice spice) and literally have the world's attention for a year until they release a mediocre project and go back to the bushes (not rap, but jorja smith, had all eyes on her from some drake co-signs just to blow it on a mid debut and disappear back to the UK)

i'm not gonna pretend like everyone should be a star, but we're not getting better music this way. we get more of it, and sure, you can find your lane, but the overall quality is much lower since the barrier to entry is much lower

I guess in my mind being a star isn’t a guaranteed part of being a musician, only making music is. People have found Dreezy’s music (literally never heard of her), she has a fanbase I’m sure, it’s possible no one would have heard her at all if it was the old way. Dreezy popping to the level could be considered the cream rising to the top. How many thousands of rappers don’t even have her buzz?

Let me go search Dreezy on YouTube.

Edit: this was the first result. Maybe I’m too old. I rather listen to Sasha go hard.

 

[Methodical]

Girl in red is fire with her weird looking gay ass



I love this song man

First time heard song

 

[Buckeye Fever]

I’ll stick to my oldies

I knew my mind wasn’t playing tricks ole trash ass generation of “artist”

@Buckeye Fever @Remote @casa bey old heads up breh

We not missing a damn thang by not bumpin this new music. NONE.

 

[dora_da_destroyer]

I guess in my mind being a star isn’t a guaranteed part of being a musician, only making music is. People have found Dreezy’s music (literally never heard of her), she has a fanbase I’m sure, it’s possible no one would have heard her at all if it was the old way. Dreezy popping to the level could be considered the cream rising to the top. How many thousands of rappers don’t even have her buzz?

WLet me go search Dreezy on YouTube.

the first result. Maybe I’m too old. I rather listen to Sasha go hard.

this article and thread is talking about stars, staying power, chart toppers. Not just music getting to an audience, which is clearly not an issue right now, but we are not making generation defining stars with lasting legacies. Songs pop, artists don’t

And that ain’t really representative of dreezy, her album no hard feelings is more her true style.

 

[Canada Goose]

There's way too many rappers out now and I can't keep up!


And I'm only 31!

 

[Mastamimd]

Girl in red is fire with her weird looking gay ass



I love this song man

Men I Trust better

 

[kronix]

Music is formulaic. Artists become disposable when no real talent is required.

 

[ISO]

“Hip-Hop is Dead” should be an album today

 

[Diondon]

Really? I truly believe Latto will stand the test of time