Too Many Songs, Not Enough Hits: Music Is Struggling to Create New Stars

GoldenGlove

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shyt is crazy, didn't believe it myself.

If you listened to music non-stop it'd take about 2-3 years to listen to the amount of music that came out this week.

If you listen to every song that came out last week for 1 second and pressed "skip" it'd take about 4 days to go through it all.

The amount of music that gets released and uploaded this year is too much for any one person to listen to even if they spent their entire life listening to music for only this year.


DAWs practically changed the game because everybody got a computer and can download music-making software.

Look how many songs get added to playlists like this every day:


Where many artists go when they want something cheaper instead of hitting up someone like Pi'erre Bourne for those retro beats:

These are producers/artists worldwide basically flooding the market with new instrumentals every single day.

If you even manage to standout, all them folks basically going to copy your formula and release songs that sound like it in about a week.

I do video production and royalty free music is huge for content creation. When someone needs a business recap video or something for an event, it's an option to avoid getting hit with copyright strikes.

With so many songs available online, the next thing that's going to further diminish music production in general is AI generated music being utilized to cut out human interaction completely. All the data and content that we have uploaded online is actively making the machines and the algorithm smarter.

Ironically, these producers uploading all their work online trying to make it or be heard are contributing to them being phased out. The technology is getting too good. We're going to be able to create songs with lyrics and everything with AI soon.
 

IIVI

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I do video production and royalty free music is huge for content creation. When someone needs a business recap video or something for an event, it's an option to avoid getting hit with copyright strikes.

With so many songs available online, the next thing that's going to further diminish music production in general is AI generated music being utilized to cut out human interaction completely. All the data and content that we have uploaded online is actively making the machines and the algorithm smarter.

Ironically, these producers uploading all their work online trying to make it or be heard are contributing to them being phased out. The technology is getting too good. We're going to be able to create songs with lyrics and everything with AI soon.
I believe it, because I've used A.I to make beats before to give it a try.

The more you upload, the more it learns, pretty much spot on.

Nobody can keep up with an A.I that produces songs, with arrangements and everything in a single click.

There was a study regarding paintings not too long ago where the two groups were assigned: one to come up with the best possible painting they can and the other group was assigned to push out as many paintings as they can.

Another group came in and picked out their favorite paintings. Often picked were the ones that were done by the group who pushed out as many paintings as they possibly can. Basically, sheer numbers won out in the end. That's where A.I will shine big.
 

Street Knowledge

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I think claiming current artists woulda been superstars if they were born 20 years prior is hard to say. They would’ve sold more records but I guess it depends on how we define the term
 

JustCKing

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I think claiming current artists woulda been superstars if they were born 20 years prior is hard to say. They would’ve sold more records but I guess it depends on how we define the term

I don't even know if they would have sold more records. Like, if we just look at the Summer Walker-Amerie comparison, R&B is in a different place now. Summer Walker is one of, may be a handful of successful R&B acts. 20 years ago, there was Ashanti, Alicia Keys, and Tweet. Those were just the female R&B acts that debuted within the year and some change of Amerie's debut. Even then, we're talking about Ashanti, who had crossover hits and was pretty much a household name. Alicia was one of the biggest artists in music period. Tweet had everybody talking about what "Oops" was actually about and her song "Call Me" had her in Verizon commercials. Puff and G-Unit had unofficial remixes to that song. Amerie came during the summer with "Why Don't We Fall In Love" and then there's "Talkin Me", which hit in the fall.
 

360dagod

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It's not set up to create stars...that's artist development which the label has put in the hands of the artist..

The ring tone era and the success of it showed the labels we can get millions off a digital sale....

If the artist can't figure out how to stay up, they simply find another one and do the same process over and over again...

Your team has to be on point if you want to have any chance of making it..
 

concise

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shyt is crazy, didn't believe it myself.

If you listened to music non-stop it'd take about 2-3 years to listen to the amount of music that came out this week.

If you listen to every song that came out last week for 1 second and pressed "skip" it'd take about 4 days to go through it all.

The amount of music that gets released and uploaded this year is too much for any one person to listen to even if they spent their entire life listening to music for only this year.


DAWs practically changed the game because everybody got a computer and can download music-making software.

Look how many songs get added to playlists like this every day:


Where many artists go when they want something cheaper instead of hitting up someone like Pi'erre Bourne for those retro beats:

These are producers/artists worldwide basically flooding the market with new instrumentals every single day.

If you even manage to standout, all them folks basically going to copy your formula and release songs that sound like it in about a week.


5k albums a year?

Do they mean that's how it was in the USA? Because other countries had their own records too. So now with the landscape today, people are uploading to Apple Music, Spotify, Soundcloud, etc. from all over the world, I don't think that's a fair comparison.
 

JustCKing

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And here's why we can't assume that just because an album has spent "x" amount of weeks on the charts, doesn't mean the label just hasn't applied for certification yet. For example, Dre's 2001 has spent a whopping 200 weeks on the Billboard 200. It was on the chart as late as a few weeks ago. That album hasn't seen a certification in 22 years. It has been 6X platinum since November 2000.

Meanwhile, Alicia Keys has been off the charts and is still getting new certifications for music she released 10-20 years ago.
 

FunkDoc1112

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I've been saying this to the "go out and find it" crowd for years.
When you're an adult, your disposable leisure time is in much shorter supply than it was when you were a teenager or college aged.
Before we even get to the issue of time, the average person doesn't care enough to look even if they did have time.
Music heads think that everybody else is a music head.
Yeah, I've always found that argument so disingenuous, especially now that I'm knocking the door on 30. Quality music with substance needs a platform to really thrive, and they haven't had stable ones since the '96 Telecommunications Act, really.
 

CrimsonTider

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Yeah, I've always found that argument so disingenuous, especially now that I'm knocking the door on 30. Quality music with substance needs a platform to really thrive, and they haven't had stable ones since the '96 Telecommunications Act, really.
I’ve been on these forums forever and still have no clue what y’all mean by substance
 

concise

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So what are y'all arguing in here now?

So, the argument is you don't want music if it isn't coming from someone who is propped up as a star/idol?


Or you only like a song if millions of others like it?


Or only if the artist is able to make millions?
 

CrimsonTider

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So what are y'all arguing in here now?

So, the argument is you don't want music if it isn't coming from someone who is propped up as a star/idol?


Or you only like a song if millions of others like it?


Or only if the artist is able to make millions?
are you talking to yourself?
 
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