It's so weird multiple reputable financial institutions list him as one but the armchair experts would swear he isn't.
Ffs yeezy itself makes up 8% of adidas annual revenue, and is valued at around 3 to 4 billion.
Not even 10% so you wrong from jump
Why you caping so hard for a c00n?
Hi there
Adidas revenue is 30 billion
Yeezy makes them 1.7 billion
He only makes 5% of their revenue.
Adidas officially announced they’re reviewing his contact.
I don’t read Forbes I only read The Economist and Financial Times for finance
I’m not sure where on earth he was gassed up that only (5%!!) of revenue means fukk all especially in the fact his behaviour has the ability to stain the actual brand (their most valuable asset)
5% of revenue for a huge global consumer brand is NOTHING (!!!) they can recoup that by adding more to their marketing budget.
His main sales market is also the USA. They are a legit multinational conglomerate with different lines across different languages markets etc.
In Asia all the adidas stores have Asian models and celebs for example. They are bigger than Kanye West. Their brand being partnered with a racist and antisemitism is a stain that impacts their entire brand NOT just the little 5% revenue generator
It’s utterly bizarre that people think a company would ruin themselves for an American rapper over 5% of revenue
It was in Kanyes delusional that he wrote ‘I own adidas’.
No he isn’t so important if he was unlike Nike never give him a salary.
Nike refused to give him a yearly salary and they point blank said NO and no the ‘Yeezy shoe’ isn’t important enough for them to negotiate with him.
Adidas is a global conglomerate which was founded in 1949! and it’s bizarre you can’t realise that. They have stores in every language and every global market.
No rapper Kanye in the USA won’t tank a global brand. They were very generous to Kanye compared to all the other brands offered him
Them being generous is GOOD. They’ll be easy to partner with anyone else. In any other area (sport for example). I don’t know make a soccer themes shoe range with 10+ shoes with one of the huge global soccer players. That’ll net them billions also
He needs THEM not vice versa because Nike etc don’t want him nor do they think he is worth it
Adidas will be just fine. 5% of revenue is pennies!