This nikka Larry had 'em eating ...
" Apple Music’s Larry Jackson was the connector, bringing Twitter to the mix with Swizz and Timbaland — both of whom he’s known since his days as a label executive in the early 2000s. Exact terms of the deal were not disclosed.
“I think Tim and Swizz were blown away by what we were able to offer — 1080p high-definition video and high-fidelity audio, coupled with something we’ve never done at Apple, which is the social-engagement interface,” Jackson tells
Variety. “These kinds of broadcasts are usually a linear video stream with no social-chat engagement, and it was really important to figure out that element. So Jack [Dorsey, Twitter co-founder and CEO] opened up the coding, engineering and design teams at Twitter to help us integrate it into the live broadcast. You’re seeing the manifestation of that work now; with Snoop and DMX we had GIFs and emojis as part of the inline social element.”