Adam Mosseri says it isn’t going to “encourage” these verticals.
www.theverge.com
Threads isn’t for news and politics, says Instagram’s boss
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Adam Mosseri ran Facebook’s News Feed in 2016, and now he tells Alex Heath that politics and hard news aren’t ‘worth the scrutiny, negativity (let’s be honest), or integrity risks.’
By
Jay Peters, a news editor who writes about technology, video games, and virtual worlds. He’s submitted several accepted emoji proposals to the Unicode Consortium.
Jul 7, 2023, 2:16 PM EDT
Illustration: The Verge
Instagram’s new Threads app is “not going to do anything to encourage” politics and “hard news,” Instagram boss Adam Mosseri
said in a Threads conversation with
The Verge’s Alex Heath.
The additional scrutiny, negativity, and integrity risks that come with politics and hard news aren’t worth the “incremental engagement or revenue,” Mosseri wrote.
“There are more than enough amazing communities — sports, music, fashion, beauty, entertainment, etc. — to make a vibrant platform without needing to get into politics or hard news.” (Mosseri’s strong point of view here is likely informed by his time
running Facebook’s News Feed.)
In recent years, Meta has distanced itself from news and politics, including
reducing the amount of political content that users see on Facebook. It even dropped “News” from the name of the Facebook Feed
last year. The company also responded to a new Canadian law that would require it to pay for local news by saying it will
yank news from Facebook and Instagram in the country.
While Threads is assuredly a take on Twitter, a platform
tying itself in knots under new ownership, Mosseri is apparently thinking much bigger. Following along with his boss, Mark Zuckerberg's
statement about finding a “clear path to 1 billion people,” Mosseri said:
The goal isn’t to replace Twitter. The goal is to create a public square for communities on Instagram that never really embraced Twitter and for communities on Twitter (and other platforms) that are interested in a less angry place for conversations, but not all of Twitter.
Threads launched
on Wednesday and has proven to be a big hit; it’s already
surpassed 70 million signups. But the vibe, so far, is decidedly
not like what you might be familiar with from Twitter: the only available feed is an algorithmic one, and that feed is already
flooded with celebrities and brands.
Still, it seems inevitable that politics and news will trickle onto Threads in some way, especially if politicians and journalists use the platform during the 2024 presidential election cycle. And Instagram is working on a feed
just for people you follow and
a chronological feed, which, at least for me, should make Threads a much more useful place to find news. But it sounds like Instagram won’t be going out of its way to make Threads what Twitter once was — so don’t get your hopes up for
some kind of Thread-Deck.