the only reason you give credit for the hooks and the guys mentioned from the past. is because they already been there done that and blown up and made hits that you've listened to later.
what i'm telling yall is this. because yall are now TRAINED to listen for "a generic hook" and a "generic Popish southern beat" anything outside of that is AUTO trash or at minimum NO REPLAY VALUE.
the wack music is killing yalls ears and yall dont even know it. i told yall this would happen years ago. everyone called me crazy. here we are.
put it this way. when was the last time you heard a HIT record, that everyone considered a hit record. that didnt have the buzz words, Drank, club, chicks, cars, clothes, herb, somewhere in the hook or at minimum in the bridge before the hook?
when was the last time you heard a beat that became a hit track that didnt have a southern drum loop, or a 808 drum kit, or that popish sound to it?
you havent.
songs like "THE MESSAGE" are no longer available to the masses unless yall luck up and find it on the net somewhere or you personally know a friend who's making that kind of music. The idea of a HIT is so formulaic now. The artists dont know how to make hits without using the formula i just mentioned above. listen to that new slaughter house. you can see those REACHING for a hit, songs from a mile away. it didnt use to be like that. before guys would go in the studio and make songs. get lucky and come out with 4 hits for the album. 2 club bangers and 2 anthems or maybe 1 anthem and one grimey trunk rattler. they didnt have to use buzz words, they didnt have to say "get ya hands up" to make it a party song, they didnt have to say "we in da club" to make it a club song. and the beat didnt have to sound like the last guys hit record.
everyone had their own sound and made their own hits. people's hit records did not sound alike when we're talking top tier commercially successful hiphop.
example
The Pharcyde - Passin' Me By
The Pharcyde - Passin' Me By - YouTube
WRECKX-N-EFFECT - RUMPSHAKER
WRECKX-N-EFFECT - RUMPSHAKER - YouTube
Dr. Dre, Snoop Dogg - Nuthin' But A G Thang
Dr. Dre, Snoop Dogg - Nuthin' But A G Thang - YouTube
all hits in their own right from 1993, all hiphop, all very popular songs. non of them sound remotely similar. not even close.
now lets compare them to today's supposed top songs in 2012
Turn On The Lights- Future
Future - Turn On The Lights [PLUTO ALBUM]- 2012 - YouTube
No Lie- 2 Chainz Featuring Drake
2 Chainz - No Lie (Explicit) ft. Drake - YouTube
Mercy- Kanye West, Big Sean, Pusha T, 2 Chainz
Mercy [Dirty|CDQ] - Kanye West, Big Sean, Pusha T , 2 Chainz - YouTube
Songs sounding way to similar. but thats whats hot in the streets nowadays. make your song sound just like the last man's hit. the entire idea of mixtapes the way people started doing them a few years back by using other peoples songs and not only using that beat. but then rapping in the same cadence as the original rapper. same sounding chorus just different words. more of the same. so when someone does something DIFFERENT. the ears cant take it. even when its good. yall have allowed this formla music to train your ears to only really like the formula.
The formula comes from the labels only promoting a Southern hiphop sound (Rider music/strip club music) & labels trying to reach the white crowd since they are the paying customer(more popish sounding). so you put the two together and you have todays music.
what these black artists and labels forgot is that what made hiphop great was its diversity. what these same black artists/and white label execs forgot. is that White people and other races enjoy black people doing them. making their BLACK people sounding music. not trying to remake electronic music from Germany.
this is why hiphop sells dont look as good as they should even though the genre /culture is still the most popular out right now. people forgot their roots. they forgot the rest of the world loves BLACK people being black people. they dont need us trying to be like them. thats why the music of today is throwaway music. its hot for 2 weeks, wack the next. hot for 2 days, wack the next.
those old songs from 1993 all had a hint of either funk, jazz, in them. thats black folks music. those are genre's black people made popular(yes other people were doing them and doing them well. but black folk sound made those genre's popular. ) this is the SOUL of hiphop. if you get rid of all of that. you have lost the SOUL of hiphop. if you take out the SOUL anyone can replace anyone as a rapper or beat maker. you replacing soul with overseas wanna be electronic music. if you ever listen to that stuff over seas. it sounds 10 times better then our fake renditions of that stuff we use for hiphop and R&B records.
and listen i aint mad at that remix with the german producer killing it, you know where he mashes up a hiphop hit song with his electronic music. thats hot.