100
In past era, the only ones who cashed in on controversy involving a celeb were the tabloid newspapers.
Modern celebrities capitalize and monetize their fame and infamy. Money talks. Will became an A list celebrity because his involvement in projects generated a lot of money for a lot of people (including himself).
As long as that remains true, he will still have those business relationships and make money.
Also now the celebrities create the controversy to gain either endorsements or social media followers to their gossip platforms. This is the normal trajectory of Stars who can no longer make the big bank as they did with their craft. But heed of advice you can tarnish your Q score and burn up your image if you decide to let anything go and put that shyt out to the world to see. Sometimes its better to be the fool no one knows than the fool everyone knows cause you put it out on front street.
Check the late great Whitney who destroyed her image with that reality show....stars forget part of the reason folks like you is because the mystery of not knowing everything about you.
Finally movie stars are not athletes. Athletes can fukk up and destroy their image but if they are still young enough and continue to perform well they can rehabilitate their image and become even bigger (Kobe and Lebron and Ali).
Fans can hate an athlete but will still line up for miles to see them perform if they are great...Floyd is a perfect example of this.
An actor or actress can't do this because their entire popularity is based on how folks feel about them not how well they perform their job at acting. So these movie stars got to really watch what they say and do cause if the fans turn on them they are freaking done done done!!!