How is this even legal. They can dictate what multi-platform developers do on other consoles?
This specific move, I can’t condone, no matter who does it.
And fukk ABK for signing that BS contract
That's the nature of the marketing deals Activision was looking for, though. Sony is the lead advertising partner, so Sony partners with them HEAVILY on ad buys and placement. Obviously I'm not on the inside, but it would likely be safe to assume that any CoD commercial you see that ends with PlayStation branding was either paid for or placed by Sony. In return, Sony asks for them to not put the game on Gamepass basically at least until the new CoD is in the promo cycle.
Honestly, it gives both sides a benefit. Don't make sure they're not blowing ad spend on something their chief competitor can say they're giving out for free on Gamepass, and Activision gets the dual benefit of making sure that release window sales number is juiced by everyone needing to come out of pocket, and honestly, most important for them, it protects the price of the game. At least as far as I can remember, Activision likes to keep the CoD games at full price as long as they can. These motherfukkers are still selling GHOSTS for full price right now. There's absolutely no reason someone who wants to buy an older CoD title should have to wait for a sale, but that's how solid their pricing is.
The funny thing is, this coming up now is really just shytty concern trolling from both sides of the argument. For how shytty he is as a person, Kotick was actually an incredible CEO form a coldly objective business standpoint, because realistically speaking, CoD wasn't going to end up on Gamepass unless something crazy like Microsoft buying the whole damn company happened. It goes against every single one of their business objectives to pass up sales on the new CoD, and they were able to take advantage of what would've been a basic ask from any company's legal team to likely get extra money out of Sony.