One of the reasons that The Daily Mail website is very successful is that they're very efficient. They get stories out quickly, and they get stories out often. It's an excellent business plan that allows them to rack up hits like they're going out of fashion.
And indeed, what could be more efficient than simply copying and pasting a story from a rival newspaper!?
The following appeared on The Daily Mirror's site late on Saturday evening, and in their paper on Sunday, written by Simon Bird:
'Everton are trailing Croatia striker Mario Mandzukic - and could land him for a bargain £7million. The Croatia hitman, one of the stars of Euro 2012 so far with his three goals in two games, could be paired with team mate Nikica Jelavic at Goodison Park.
'Mandzukic is on the radar of other Premier League sides too, because he is available at a "fair" price from his German club, Wolfsburg. The 26-year-old was signed by Wolfsburg's then-coach Steve McClaren - a friend of Everton boss David Moyes' No2 Steve Round - for £6million and has two years left on his contract.
And here's what appeared on The Mail site at 17.46 on Sunday:
'Everton are trailing Croatia striker Mario Mandzukic - and could land him for a bargain £7million. The Croatia hitman, one of the stars of Euro 2012 so far with his three goals in two games, could be paired with team mate Nikica Jelavic at Goodison Park.
'Mandzukic is on the radar of other Premier League sides too, because he is available at a 'fair' price from his German club, Wolfsburg. The 26-year-old was signed by Wolfsburg's then-coach Steve McClaren - a friend of Everton boss David Moyes' No2 Steve Round - for £6million and has two years left on his contract.'
Still, at least they didn't claim an EXCLUSIVE, eh?