I thought the UFC was doing a great job at promoting Ronda Rousey. She seems to be their cash cow.UFC lacks the marketing skills currently to make house hold names. But they have been very aggressive in making their brand a serious sport. For us true mma fans it seems like a water down product because their cards are very thin. But this is all to make a statement to show that the public wants to watch the UFC and since the casual fan doesn't know what's going on and who is who they are entertained instead of disappointed. The constant injuries tho are unexplainable and unacceptable.