UFC inked a deal with Reebok
http://www.mmamania.com/2014/12/2/7...year-ufc-apparel-deal-beginning-july-2015-mma
Positives:
--All the Reebok money goes to the fighters.
--20-percent cut on the back end whenever a fighter's gear is purchased.
--Fighters can customize uniforms by choosing colors and styles of apparel and kit.
--Fighters can continue to be sponsored by non-Reebok entities, just not inside the cage or on location during fight week.
Negatives:
--Fighters can no longer display outside sponsor logos during UFC fight week official events, including fight night, UFC-produced content or other official UFC events.
--Individual sponsor banners are no longer permitted for the walkout or inside the Octagon.
--Existing or prospective sponsors may use an athlete's name and likeness outside of UFC fight week but cannot use UFC trademarks unless they have a direct commercial relationship with UFC.