"Highest rating ever" may sound pretty impressive, and with last week's talk about
record viewing numbers,
making history, and "
new milestones," you'd be forgiven for thinking this is a new era for soccer and America.
he headline game last weekend got a 0.8 overnight rating, which means 0.8 percent of households had their TVs tuned into the game (equating to 792,000 viewers). Across the whole weekend, viewership figures were up 78 percent on the previous year. (And though NBC put out a press release to announce its opening-weekend ratings, the network has stayed quiet thus far on this weekend's viewership numbers.) Seventy-eight percent is, of course, a hefty increase, but not all of it can be attributed to Americans suddenly discovering that soccer is awesome. One reason why these numbers shouldn't be shocking is that NBC's sports network, NBCSN, has twice the reach of Fox Soccer -- 80 million households have access to NBC's sports programming, as opposed to the 40 million with access to Fox Soccer.