OTX Announces 8-Fighter Tournament and Accessible Viewing Options For Fans
For the first time, fights will be distributed across the DAZN App, as well as streamed on DAZN and Overtime’s social media channels
KEY PRESS DOCUMENTS
BROOKLYN, NY (January 30, 2024) - Overtime, builder of disruptive new sports leagues, announced today the return of OTX (Overtime Boxing). In Year 2, OTX will host eight fight nights globally starting with:
Returning sponsors include DAZN, as OTX’s media rights partner, and Nutrabolt, owner of C4 Energy®, one of the fastest-growing energy drink brands in the United States, as its beverage sponsor. With explosive energy and enhanced endurance to elevate performance, C4 Performance Energy® fuels sport and fitness lifestyles with Energy That Hits, especially in the ring.
- March 29: OTE Arena, Atlanta
- April 19: OTE Arena, Atlanta
- May 31: Red Owl Boxing, Houston
- June 28: OTE Arena, Atlanta
For the first time, as part of OTX’s partnership with DAZN, all fights will be distributed not just on the DAZN app, but streamed on DAZN’s social media channels and Overtime’s social media channels. This innovative approach increases access in a sport that often has barriers to bringing in new fans, with limited availability to watch the fights without a paid subscription.
“OTX is all about action-packed boxing, developing the next generation of stars while creating a fresh fan experience for boxing fans," said Brandon Rhodes, GM of OTX. "We do this by creating an interactive distribution approach, bringing the broadcast to them and storytelling the Overtime way.”
“We are excited to be working with Overtime again building on an excellent first year in the sport,” said Alfie Sharman, VP of Marketing at DAZN. “Overtime and DAZN are a natural fit, both disruptors in the market and both looking to push the boundaries of sport and entertainment.”
OTX will sign ten fighters to multi-year deals which include guaranteed fights, storytelling, social coverage, and brand sponsorship opportunities. Additionally, Overtime is also introducing a new 154 Ib (8)-fighter single-elimination OTX Tournament that will kick off on April 19. The final two fighters will compete for an OTX promotional contract and an OTX Title. There will also be a cash prize for the winner.
“We want to empower the next generation of fighters to chase their dreams and OTX provides them with the platform to do so,” said Britton Hardin, Senior Director of Fighter Operations of OTX. “We're about being additive to the sport’s ecosystem through storytelling, action-packed boxing and genuinely cultivating an impactful connection between the fighters and the next generation of fans.
“Performance is our game, and there’s no better way to embody Energy That Hits than in the boxing ring,” says Robert Zajac, Chief Marketing Officer at Nutrabolt. “We are so thrilled for C4 Energy to show up at the OTX Arena for the second year and to deeply connect with the next generation of boxing stars and fans.”
Year 1 of OTX featured unforgettable moments from fighters like Elijah Pierce, Albert Bell, and Kurt Scoby, creating a vibrant atmosphere akin to a nightclub with VIP sections and DJ sets. Innovations included:
The success of OTX was reflected in its staggering growth on social media, becoming the #1 fastest growing US Sports Media account across Instagram and TikTok, with over 1 billion views in just six months.
- Smaller Ring: The 18x18ft ring is smaller than a typical major fight providing a close proximity of fighters and more action during the fight
- KO Bonuses: If a fighter gets a KO at any point in the fight, they are entitled to a bonus
- Money Round: The first and last rounds serve as the “Money Round” where fighters receive a more lucrative bonus compared to a general KO
- Overtime Round: If there was a draw after the regularly scheduled rounds, there was an additional winner take all round
I enjoyed OTX and was hoping it got brought back. I'll definitely be at the one at the Red Owl Gym.