SANTA MONICA, Calif. – Matchroom Boxing and the Los Angeles-based gym Churchill Boxing Club announced a commercial partnership that allows the British-based promotional company to further expand its presence and reach in the United States by giving its stable of fighters a new home to train out of.
Matchroom Boxing head Eddie Hearn and gym owner and film director Peter Berg announced the pact Monday during a ceremony at the gym, which was already co-branded to the Churchill x Matchroom Boxing Club.
“Our business continues to expand globally and we wanted to do something different. It was important for us to provide a stateside facility for our stable and our talent that we felt was trusted and elite,” said Hearn.
“Peter Berg has just as much passion for boxing as anyone I’ve met … He loves to see the top fighters in here and have the gym flourish, and now the very best fighters in the world will be in here. It’s an opportunity for our international fighters to have a home in America. It’s important to offer that to our fighters.”
Matchroom will also host media days and other events at the facility, Hearn said.
The likes of Canelo Alvarez, Gennadiy Golovkin, and Dmitry Bivol have all held camps at the gym throughout the years.
“Boxing needs responsible, quality, visionary leadership. I’ve said many times – Eddie is that leader. I’m proud of our gym that we can be in business with a man who is best suited to lead us and the future of the sport,” said Berg.
Berg is known for directing films like “Friday Night Lights” and “Patriots Day” as well as boxing-related projects throughout the years like HBO’s “On Freddie Roach” and “The Fight Game with Jim Lampley.”
The gym first opened in 2013 and was previously known as Wild Card West due to a partnership between Berg and Hall of Fame coach Freddie Roach.
“I hope this is the beginning of a calling to pro fighters all over the country,” said Berg. “If you’re looking for great training with a direct connection to the best promoter, we’re open for business – come on down.”
The Churchill x Matchroom Boxing Club is located at 1630 21st Street in Santa Monica, California.
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.....that matchroom money starting to make fighters think different.
.....but you don't realize by calling boots a nobody you're actually shytting on PBC. Since they're the ones who've been covering his fights to this point. If he's a "fukkin nobody" then doesn't that mean PBC has done a horrible job promoting him?
.....you just checkmated yourself
