Not to be pocket watching but would you say Smack/Beasley touching a mil by now?
SMACK/URL pre-caffeine would have a conservative market cap of $10m with a lot of recent uplift stemming from the success of the app.
SMACK/Beasley do a great job of reinvesting funds back into the product. I doubt they're 7 figures liquid but similarly it wouldn't surprise me, they've been successful for a very long time
The caffeine bag is free money with no downside (they own the IP), they're winning winning. Just need some of these battle rappers to play their part