If ARP really wanted to take a shot at smacks throne, he'd get Norbes under the wing and help him to develop talent
Nah the new talent thinned out before Norbes left. As that was happening Norbes health was declining severely. There was controversy over people paying for PGs, or paying him to host to get PGs. He can't do anything to make these guys better. They need better rappers & performers to get into battle rap for it to grow.
ARP started with a not so great business model. He has tried to use his resources to get out from under the idea that he is picking URL talent but it hasn't worked.