They won't be getting any ticket sale or concession loot for a 2020 season. So they are strictly paying players based on the TV deals they have and whatever they have saved. It is a money loser for them. But yeah they should just chalk it up to a positive PR cost and give the people some sports to watch. If there is no season they will get more of the blame than the players. Even so, if they do wait until 2021 I belive no one will hold a grudge about no 2020 season.
You're putting a lot of faith in the owner's claims.