Just my humble opinion.
Silver is diluting the product by trying to use influencers to bring in more eyeballs, instead of using actual players. There's a lot of new dynamic young cats in the league, that most of America wouldn't recognize if they walked down the street. Focus on marketing your young stars and focus on building up team rivalries again.
Look at how many eyeballs Tyson and Jake Paul generated. So many people watched in hopes that they would see flashes of that young ferocious Tyson.
People still long for old school competition. Bring that back, market that. I'm not saying let's go back to the day of 80-79 scores, but let's have a healthy balance of physicality as well as marketing these new players. The story telling aspect of what made the NBA so great is now missing.