Its called targeted marketing, they target all communities actually, they might not have the exact same commercial but they have one for every group, because they want everyone's money.
It funny some people complain about it, when before black americans were pointing out to white folks that we were an untargeted, ignored, market.
I know with regard to distilled alcohol, as a company Hennessey was the first company in that market to deliberately target and advertise their spirit to black americans, and they were rewarded with very strong to this day customer loyalty.