What each streaming service has up its sleeve in 2023
What Disney+ is planning for 2023
Looking back on 2022,
Disney+ experienced a lot of major changes, including the launch of its
ad-supported tier as well as the unexpected return of
Bob Iger as CEO.
The “Disney+ Basic” plan is $7.99/month and was
launched in order to give Disney+ more subscribers. The company wants to reach 230-260 million Disney+ subscribers by 2024. In the fourth quarter of 2022, Disney+ reported
164.2 million global subscribers in total.
However, there is one
major issue with the ad launch: Disney+ Basic is unavailable on Roku devices. TechCrunch estimates that Disney and Roku will reach an agreement to change that sometime in late 2023 — but that’s just a guess.
Alongside Disney+’s new subscription plan, the streamer introduced changes to the Disney Bundle as well as a
price hike to its ad-free plan.
In November 2022, Bob Chapek stepped down as CEO of Disney and was replaced by Bob Iger, the former CEO, who had only vacated the spot in 2021. Hopefully, Iger can help the company achieve profitability by its fiscal 2024. In Q4 2022, when Chapek was still CEO, Disney’s direct-to-consumer division lost $1.5 billion in revenue.
In 2023, Disney+ is planning an international expansion to 30 additional countries, which would bring the total to
over 160 countries. Over the summer, the streamer launched
in 42 countries and 11 territories.
Also, beginning next year, Disney+ will be the exclusive international home for new “
Doctor Who” episodes.
One significant feature coming to the streaming service is an
exclusive shopping experience for Disney+ subscribers. The online shop, which is currently in the testing phase, offers users merchandise from Disney-owned brands, such as Star Wars, Marvel, Disney Animation Studios and Pixar. The company is also reportedly exploring the idea of a membership program similar to Amazon Prime. There are no official launch dates for either feature.
What Hulu is planning for 2023
Not much happened for the Disney-owned streaming service
Hulu this year, apart from annoying
price increases and
losing titles to rival Peacock. The streamer did however reach a milestone of
58 Emmy nominations. Hulu is also beginning 2023 with 47.2 million subscribers.
If you’ve been following the Disney/Comcast spectacle, then you know that Disney is
expected to buy Comcast’s stake in Hulu by the end of 2024. Comcast owns 33%, whereas Disney owns 66%. However, when Chapek was still CEO, he alluded in a
Variety interview that Disney could buy the rights sooner than that — perhaps in 2023. This depends on if Comcast “is willing to have discussions that would bring that to fruition earlier,” Chapek said.
Whenever Disney ends up buying Comcast’s stake in Hulu — either by 2023 or 2024 — the company may be planning on merging Hulu with Disney+ and ESPN+. “You know the term soft bundle and hard bundle, right? Soft bundle is, hey, buy all three services for the low price of X. The hard bundle is when things become seamless and without friction. Right now, if you want to go from Hulu to ESPN+ to Disney+, you have to go out of one app to another app. In the future, we may have less friction,” Chapek told Variety.
If Disney+, Hulu and ESPN+ were to live inside one platform, many subscribers who already have the Disney Bundle would be overjoyed. While it most likely won’t be a full integration like HBO Max and Discovery+, it will still be an amalgamation of epic proportions. Disney+, Hulu and ESPN+ have a combined total of 235.7 million subscribers.