Good too many people get promoted due to past performance who are not leaders. My old boss was a director and we were on the services side. The company made a push for sales to focus more on recurring revenue ie subscriptions, which meant less focus on one time services.
In my 1 on 1 with he was telling me all this and when I asked why didn’t anybody add a bonus multiplier or incentive to also push services he literally said this, “Huh that’s a pretty good idea I tend to stay out of the conversations”
You’re the director of our org. You’re supposed to be fighting for us and make sure we’re getting work. He should’ve never been a director just give him a Sr. Title or up his pay a lot of people in those roles due have the skills to bridge that strategic gap.