this is probably still going to the Saudis but they cant confirm it until months of shareholder notification, SEC vetting etc
Still gives it times for others to match and beat an offer but they are in the lead. Comcast and Endevor better hustle up
This is what's probably going on and why I both didn't react to the initial news AND was totally shocked that the announcement came so soon after Vince returned to the board. These kinds of transactions take forever to complete, so I didn't expect anything to be finalized on that front until April-June or so. And if you're confused about the reporting from CNBC, think back to what happened when Elon bought Twitter. There was an initial announcement, then Elon publically backs out due to him finding something he didn't like in Twitter's books, then went through with the sale anyway. Something similar happened with the 21st Century Fox sale as well, if I'm remembering correctly. It'll probably get done, but it's going to take some time to complete.
Another thing: I would not be shocked if a very tiny part of the reason why this is going the way it is is due to the lawsuit that he's facing for breach of fiduciary responsibility. Given that WWE's current market cap is around $6.7 billion, I was actually quite surprised that the Saudi's were going to buy it for $7 billion (they had right of first refusal on a WWE sale and a deal to acquire it at that number in their PPV contract); I expected something closer to $8 billion or higher. So he might be trying to squeeze some more money out of the Saudi's (or whoever ends up with it) so he doesn't provide more ammo for that lawsuit. This is the purest of pure speculation from me, though.
With all that said, I think this might be the beginning of the end for WWE if the Saudi's do get it, especially if Vince stays in control. The business side of the company will stay strong, but Vince lost his touch years ago and I highly doubt anyone the Saudi's would hire would be able to steer the ship like Vince could (I'm honestly not sure any human being on the planet could do that, Vince is a very unique man after all). Eventually that's going to poison the well if it goes on too long. At the very least, it's the end of WWE as we know it.