DANKTHRONE
Pro
Pretty disgusting case example of corporations using advertising to create an environment conducive to chronic disease. Two points:
1. A from the Rupp Center at Yale University says:
- Soda ads made up 13% of the ads on black prime time shows, compared with 2% of ads on general prime time shows.
- Soft drinks were 13.5% of ads with non-whites (almost exclusively blacks) compared with 6.2 percent of ads with whites.
- Exposure to SSB [sugar-sweetened beverage] ads decreased over time at all ages, but the decrease was less for black than white children.
- As for outdoor advertising, Black and Latino neighborhoods had the most ads for higher calorie/low-nutrient foods, including sugary beverages.
2. And a quote from a former Coke executive lending anecdotal evidence to the findings:
“It was just a fact that Hispanics and African Americans have higher per capita consumption of sugar-based soft drinks than white Americans,” he said. “We knew that if we got more products into those environments those segments would drink more.”
Remember that Black Americans have the highest obesity rates of any American sub-population. Who is going to pay the health care costs and the social costs that obesity creates? It sure as shyt isn't Coke.
Arm yourselves with knowledge brehs.
This sub-forum needs a Huey Freeman smiley btw.
1. A from the Rupp Center at Yale University says:
- Soda ads made up 13% of the ads on black prime time shows, compared with 2% of ads on general prime time shows.
- Soft drinks were 13.5% of ads with non-whites (almost exclusively blacks) compared with 6.2 percent of ads with whites.
- Exposure to SSB [sugar-sweetened beverage] ads decreased over time at all ages, but the decrease was less for black than white children.
- As for outdoor advertising, Black and Latino neighborhoods had the most ads for higher calorie/low-nutrient foods, including sugary beverages.
2. And a quote from a former Coke executive lending anecdotal evidence to the findings:
“It was just a fact that Hispanics and African Americans have higher per capita consumption of sugar-based soft drinks than white Americans,” he said. “We knew that if we got more products into those environments those segments would drink more.”
Remember that Black Americans have the highest obesity rates of any American sub-population. Who is going to pay the health care costs and the social costs that obesity creates? It sure as shyt isn't Coke.
Arm yourselves with knowledge brehs.
This sub-forum needs a Huey Freeman smiley btw.
