Lol. Okay dude. Savage and Sting are about the worst examples you could have used. Macho as a face would literally get beaten the whole match, then hit a body slam and elbow to win. Sting's entire thing was he'd start no selling, flex, then go into his punches/chops/dropkick/bulldog/Stinger Splash/Deathlock. Austin didn't sell for shyt his entire face run on top. He'd bump around, but he wasn't selling injuries or anything in the match at all. Come on.
The top face always makes a come back that disregards 80% of the match. That's how it has always been. That shyt was around decades before Hogan started doing it.