thats the thing tho... people DONT want to pay them what they wanna get paid
thats why we have lock outs and low ratings (overall, not during playoffs/championships but even then sometimes low ratings for those as well)
It has nothing to do with people wanting to pay them. Do you think whoever you work for wants to pay you? If any employer could not pay their employees and not lose those employees or see a drop in productivity they would jump at it in a second.