Sega losing money on xbox deals it seems, post 6.6 billion yen loss

[Gizmo_Duck]

It’s unfortunate they went down this path

Sega sees net loss of 6.6 billion yen due to business restructuring in Europe and cancelled games - AUTOMATON WEST

While Sega's games performed well in fiscal year 2023, the company saw a sharp decline in operating income due to cancelled titles and business restructuring.

automaton-media.com

Sega's operating profit in the past fiscal year (April 1, 2023 – May 31, 2024) fell by 86.7%, and the company posted a net loss of 6.65 billion yen (over $41 million). The losses are significant considering Sega had made a net profit of 11.488 billion yen in the year before (source: Gamebiz).

 

[Bubba T]

It doesn’t mention anything about losing money from Xbox deals in the ”article“.

Stop the propaganda

 

[Canon]

Ms closed their own studios depending on gamepass

knew Sega was fukked

 

[Gizmo_Duck]

It doesn’t mention anything about losing money from Xbox deals in the ”article“.

Stop the propaganda

The losses are significant considering Sega had made a net profit of 11.488 billion yen in the year before (source: Gamebiz).

Seems signing marketing deals with xbox hasn’t been a lucrative endeavor for them, despite launching a bunch of highly rated games.

 

[Gizmo_Duck]

Ms closed their own studios depending on gamepass

knew Sega was fukked

Who knew tying your biggest games to a dying brand would prove detrimental?

 

[Loose]

Y'all gotta grow up someday, I hope

 

[Canon]

Y'all gotta grow up someday, I hope

nah ima toys r us kid

 

[MeachTheMonster]

Sony stan’s

 

[Pull Up the Roots]

This is what happens when you get in bed with MS

 

[Gizmo_Duck]

Sony stan’s

 

[Gizmo_Duck]

This is what happens when you get in bed with MS

Imagine ignoring your two most popular platforms to make a quick buck from slimey phil

 

[MeachTheMonster]

nikkas not even trying.

The title of the story

Sega sees net loss of 6.6 billion yen due to business restructuring in Europe and cancelled games​

 

[Gizmo_Duck]

nikkas not even trying.

The title of the story

Sega sees net loss of 6.6 billion yen due to business restructuring in Europe and cancelled games​

What a coincidence

Seems like that Microsoft dowry did little to alleviate their trouble

 

[Bubba T]

Seems signing marketing deals with xbox hasn’t been a lucrative endeavor for them, despite launching a bunch of highly rated games.

That is pure speculation with no basis in fact. That link you posted talked heavily about a restructure, which means particular costs (or even related assets on the balance sheet) were written off, or expensed during the period. That will will reduce operating profit. C'mon, now.

 

[Gizmo_Duck]

That is pure speculation with no basis in fact. That link you posted talked heavily about a restructure, which means particular costs (or even related assets on the balance sheet) were written off, or expensed during the period. That will will reduce operating profit. C'mon, now.

It doesn’t take a genius to see that the moment they started taking marketing deals with microsoft that they started losing money

A japanese brand tying their biggest franchises to a failing hardware brand = $$$$?