They are doing business like the music industry now. They want people who have some type of strong media and social media presence before employment . It’s a different sports media landscape now where many people tune into other YouTube personalities before looking to espn
Exactly. Case in point, ESPN of maybe 20 years ago was more likely to seriously entertain elevating someone they already had in house to take Woj's role instead of just locking up Shams ASAP. They put out reports of Schefter or Passan maybe getting a shot, but those didn't seem serious.
Dead ass, Field Yates might end up being the last person for a while that got slotted into a role internally that someone else had. They got rid of McShay, and he's taken over his spot like nothing happened, almost entirely because his career has played out like he's dying to follow in Mike Greenberg's steps as far as being the company man that will do almost anything asked.