MR. Conclusion
All Star
I think you are thinking of this in too simple of terms. They did not just find everyone in Ohio and spammed those folks with ads. They used data gathered for specific users and force fed those users specific content to ensure or flip their vote.
Think of it in terms of if you are attending a conference of 100 people and upon signing up there is a survey on preferred mobile device type. Using this information Google or Apple sponsors the conference depending on the results to target product and service offerings to the attendees. The company that sponsored the conference would have only known to do so with the help of the survey data.
Thanks for breaking it down. That matches up with my understanding of how they used Facebook to micro target users based on the Audience Insights tool.
I still feel that if they are competent enough to run a troll farm, then micro targeting for specific users should be light work.
I am starting to find the Facebook/social media aspect of the investigation more intriguing than the actual collusion allegations.