"Right now, LeBron James is losing." How Nike Lost Steph to Under Armour

Stuntone

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Nike picked a horrible time to drop the ball on the Lebron 13s and the new KDs. :mjlol:



Younger kids are rocking Curry's, but they not stylish enough to wore with nice clothes. That's why Jordan are still selling, you can actually rock nice jeans and buttons up. Can't with these Curry's. A few of the Lebron's had flare too, not of late.



The Lebron 7s and 8s, 9, 10s and 11s were fire!!!
http://splashysplash.com/wp-content/uploads/2012/09/shyto-slowbucks-south-beach-nike-lebron-8-southbeach-splashy-splash.jpg

















The DMV was rocking Lebrons like crazy. The really dropped the ball on this one. They need to come back hard on the 14s.
 

Regular_P

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From 3 months ago:

"No current player sells more shoes than LeBron James. UA has a long way to go to catch Nike". LeBron James' Monster Shoe Contract Is Still A Bargain For Nike

That has the same numbers as the article below, which is from last March, which is referring to the fiscal year that ended in January of 2015.


We need updated numbers that reflect the past year.
 

JahBuhLun

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You're right that people aren't buying these over Nike, but this was a bad example to laugh at because these are pretty sweet, especially the white ones.

You throw that swoosh on them and people are thinking different. Under Amour might have to remove the logo and focus on the look of the shoe. The U A is never going to eclipse the swoosh.
 

Styles

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Curry 2's are def the biggest bandwagon shoe right now. You see them all the time on the court, but usually on nikkas who can't hoop a lick.

The real hoopers that rock sigs are still rocking Kobe's (9-11) or J's (29-30) :manny:
 

El Bombi

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But those Steph Curry shoes look like Master P sneakers. :scust:
 
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Steezy

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Why yall so concerned rocking basketball shoes to be noticed and not what there for :dwillhuh:

Yeah these hoes loving my Kyries:jawalrus:...shyt don't even sound right :dame: young ass nikkas.
 
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I-Hate-You

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The next step for Under Armour is definitely finding a model that's at least somewhat casually appealing. But just the fact that Steph is in that conversation now is a testament to his star power right now.

That has the same numbers as the article below, which is from last March, which is referring to the fiscal year that ended in January of 2015.



We need updated numbers that reflect the past year.

Yeah, Steph should be taking a big jump this year. Morgan Stanley analysts think he's going to be in LeBron territory.

Will Stephen Curry sell more sneakers than LeBron James this year?

The issue with the numbers is that they don't include direct-to-consumer numbers and nike does a huge amount of business directly from their website in comparison to LeBron. I don't think Steph is passing Bron, but dudes really gotta stop with the "I don't see these in the streets" way of thinking. He's getting that registers registering.
 

scrt

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Nike dont got a shoe selling as much as the Curry 2's they lost tbh :russ::russ:

c00n ass MJ
 
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