The thing I don't get is that they were banking on established properties outside of their respected genre that probably would not translate to interactive movie games.And Stranger Things was in development, they seemingly bit off more than they could chew.
Game of Thrones fan probably would never play it.
Batman fans after the Arkham series probably weren't gonna play with it.
Borderlands and Minecraft... Lol.
GOTG would be better suited for a multiplayer AAA experience.