The issue is, these people are content. You have to give them a reason to leave the contentment many of them have to do what you want, since, due to their contentment, all the stuff you think they should be doing, they are, at most, indifferent to it. Their needs being met is not putting money on a pedestal since their needs being met may be from other sources, as the article suggests.
That said, money is important, no matter how you look at it, and it is required for a lot of things in this day and age. We can cite biological impulses but again, that means nothing if these guys are content. Those that want these guys to move from where they are need to come up with a better selling point. If women want these guys to move, again, come up with a better selling point. If not, then no one has room to complain about the current state of affairs.