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Visual Storyteller
Shawn Carter has always looked at "Jay-Z" as a brand. For better or for worse, that mentality allowed "Jay-Z" to remain relevant. Personally, I prefer the Reasonable Doubt era and Blueprint era "Jay-Z" but I understand why the current "Jay-Z" has to be the way it is from a business and popularity standpoint. Not saying it's right or wrong, it just is what it is.