jay is a great business man and a decent mc.
musically he just plays it safe for the most part. its light and doesnt have alot of substance so its easy to just rock to it without thinking too much. he keeps it street enough to appear "hood" but he doesnt go so hard as to put off casual listeners.
jay is basically the safe negro that non-blacks can agree on. it was will smith, then it was kanye, now its jay.
thats some deep posting right there breh