The idea of the show being "interactive" saving this from being a completely disaster is wishful thinking. Fans are used to controlling a lot of things in this era of technology. They can control how the home screen on their phone looks, the big picture on their Facebook home page, what their ring tone sounds like, which video game system they play, what shows from Netflix of on-demand they watch and when. But at some point, it's up to the experts to decide what's best for them and to let viewers settle in for the ride.
WWE, by pitching that fans decide who wrestles whom or what the stips are, is essentially telling viewers "we don't know what we're doing." Imagine going to see "The Avengers" and people got to vote on their phone for which costumes the super heroes wore, what battles they would engage in, which bad guy to go after first, etc. That's not why people go to movies. That's why they play video games. People go to movies to be taken for a ride, not to sit in the driver's seat.