It's nonsensical and stupid because it's not based in reality. Punk already beat Cena for (and defended) the title in every title match they've had for over a year now...but wait, that don't matter cause Cena says he has to face him and walk out the champion at Night of Champions?
Why? Because John said so? Cena was better off telling Punk "I'll never respect you as champion," but I guess that goes against his character so he had to address it the way he did.
There are so many different angles he could've gone with the respect thing...he chose none of them. Meanwhile, CM Punk...the WWE Champion who's clearly the only person in the organization who thinks it's important to make the title look important, just got buried in a promo (not because it was good but because of what was said and who said it) by the main guy. The only way to flip that promo was for CM to start shooting. That's why he pulled a Cena...on Cena (who does it just to keep from looking weak on some Hogan shyt).
Read what I wrote above. Cena's promo wasn't even all that, and his "ether" only served to diminish the very title that is supposed to signify greatness within the company.
ie. "Idc breh....see u at the PPV
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or not." How is that good for business or a good promo?