Women are selling a product just like we are. In the beginning, if a chick is really feeling you she will cater to your ego and make you feel like a king. Think about it, if she treated us like shyt, or just didn't make us feel special in the beginning, most of us would have cut her off.
Women will make you believe that the p*ussy belongs to you and only you. Some woman will act like they are so in love with you to make you fall in love with them and then they got you. Never tell a woman that you love her until certain things have taken place. I don't care what you feel in your heart, gut or whatever. It's just butterflies and infatuation... shake it off breh.
1. Make sure that you she tells you that she loves you first
2. Make sure that you are committed relationship with her
3. Make sure that this committed relationships has elapsed more than 6 months... not from the time that you met her, but from when you became serious
When you do say it, say it sparingly. Dont say it all day long. I know people tell you to do this, but all it does is make her too comfortable. Exclusivity brings values. The less you say it, the more value it has when you say it. Rule of thumb, only say it once before you go to bed. It gives her reassurance at the end of the day, and this is how you reinforce good behavior. You can say it every now and then when she does something amazing.
You don't reward bad behavior with an "I love you". She has to be aware that your love is conditional. It is based upon how she treats you. Your love is a privilege not a right.