I mean women like it too for the attention. I call those men place holders. They are put though the motions to get affection for some dude to run into her in the club and take her home same night. Then the bytch crying about that dude that don't care about her.Some men like that dynamic
For some its low self esteem, for others they value a woman more if they feel they “dating up”.
Its all in their heads either way.