As a huge Kane mark, if sickens me that in nearly 20 years he's never had a proper run with the main title
Glenn Jacobs is too nice backstage and too friendly with everyone, he needed to be more of a backstage jerk really
Taker
The fact that they made her not defend it at almost every other PPV, NOT defend it at WM, RR or SummerSlam, and have the past it's expiration date "Twin Magic" STILL being used and booked as "effective", and most importantly of all, Nikki almost essentially ruining her health and shortening her own career, just for WWE to get back at AJ Lee for leaving them and calling Stephanie out on Twitter on her way out. Nikki catching feelings and trying to defend her reign from upset AJ fans was hilarious, if she only knew she was used as their pawn/puppet to get back at AJ, and not as some "reward" for "loyal company service"; bytch, please.
cycle that day put a stop to all of that. 
Jeff hardy winning the IC title in 2001 comes to mind, as does every run where the champ lost the title in a month or less, usually in their first or second defense. What's the point of booking them to win it in the first place if they lose it right away?Every Triple H Title Reign after he lost it to (REDACTED)
His last run with the big gold belt was used to set up Batista turning and becoming a top guy, so him stealing the title from Randy in 2004 and then leaving Batista high and dry in the chamber to steal it for himself actually had some long term vision I'd argue. His runs in 2008 and 2009 really didn't seem to have much long term plan to them though
About 12 of Cena's 16 Title Reigns.
This is a good one to mention. I went back and looked at all of them recently, and it seemed like the only goal for his long ones was "make him win enough and the crowd will love him" and then the short ones was "it'll be epic like when rock and mankind traded the title back and forth". For as much as the crowd gets on him, booking has failed cena as badly as anyone else you could almost argue since so little of what he's done has been legit memorable for the role he played in his angles.
EVERY. ORTON. TITLE. REIGN.
You might be right here. They shyt the bed hard with how he was presented as champ in 2013-14 so that goes out the window, and they botched his 2004 run disastrously and it still may be his most memorable otherwise. They really can't book him around a title for shyt, can they?
Maybe so, but he's had enough chances to recover, and they just book him badly whenever he's near the title regardless of who he's working with. I don't recall any highly memorable angles he was involved in as champion or memorable matches either. They paired him against cena way too many times for starters given that they had even less chemistry in the ring than him and triple h did, and the fact that his 2007-08 run spent so much time making him look to be a paper champ due to cena getting hurt did him no favors either. Everything about how legacy was booked was bad, and it seemed like his program with Christian in 2011 was written solely with the purpose of burying Christian. Then there's the Wyatt feud. What was the point of all that? There was never any good justification for that feud to happen at all. Then there's the fact that he had a 1 month run in 2004, a 10 minute run in 2007, won the belt maybe a month after losing it in 2009 before having another one month run in late 2009, winning the title a month after losing it to Christian in 2011 just to lose it to mean Mark after that, and winning the title a month after he loses it and it's vacated in late 2013 all before is 1-2 month run this year.
