So he did commercials/endorsements for large companies... and because of this, he was a sellout?
Well, he must have saved a seat on that bus for Cube, LL, Nas, Jay, KRS, Chuck D, and a bunch more of 'em... because damn near everybody in the rap game had done commercials n shyt by the end of that decade.
Also, find the time Cube wrote in to the Source and denied dissing Hammer in the video after Hammer pulled up on him in LA about it.
Like I said, his music was wack and he did/said some goofy shyt, but he also did a lot for his community, that's not something a "sellout" would do.