If they could make 9-figure paydays or even 8-figure they would do it in a heartbeat. You think everyone is just leaving that kind of money on the table?
Only boxing has this level of hype for wanted athletes who ain't at the top of the game anymore.
I was referring to you saying that other sports don’t obsess over athletes that are this far gone like they do in boxing. If you’re saying the measuring stick for that is 9 figure pay days then we’re only talking about Floyd Mayweather. No other washed up fighters are touching that kind of bread. Roy basically never retired but no one was still watching his fights. But he got paid once he fought Tyson, not just any opponent.
Aside from that, we’re obviously talking about two different business models. LeBron plays for a team, which is owned by a league, which has a collective bargaining agreement with a player’s union, so we can’t see them try some goofy one off like I mentioned in my list of examples.
However, if you just look at Kobe’s farewell tour in his final season, tickets sold out on the road and at home and it wasn’t like he was having a season worth watching. If you calculate that increase in ticket sales, jerseys and merchandise, ratings and revenue for those games, ESPECIALLY when they marketed a game as his last time in this arena or that arena, which they did often, the point still remains. It was an obsession with an over the hill athlete that they successfully squeezed the juice out of. Kobe made $25 million in salary that year but that’s a drop in the bucket to what his presence alone generated for the league and companies. It’s a different business model but the fan obsession and willingness to spend is still there.
Jordan brand only exists because people still care about a dude whose last years on top were in 1998. If at the end of The Last Dance credits, the words THE FINAL CHAPTER popped up on the screen, and they showed footage of LeBron dominating wearing #23 and calling himself the greatest, and then cut to present day MJ in a dark room
and he looks at the cameras and says “And I took that personal...”
And then they show the date and you see it’s an ad for MJ vs. LeBron one on one, PPV, Tickets on sale now!
BREH. It’s obvious MJ is old and obvious he’d get washed, but there’s just not a universe where that doesn’t immediately break all existing PPV records.