The question that a lot of people miss.
This is not news to me and Ive seen this article millions of times on the internet, mostly posted by cacs crying about hypergamy and women supposedly only liking tall muscular male models with money
I agree that its likely women find only 20 per cent of men they meet attractive, but most people misinterpret that theory by excluding individual preferences. Thus, its the same 20 per cent of men according to us, which I believe to be flawed.
As for the study itself, the bell curve in men rating women higher can be boiled down to one thing in my opinion: desperation. Dudes get hardnup andnwill rate chicks higher even if they dont find them attractive just because they wanna fukk. Women are usually more discriminating.